[
  {
    "id": "dog-001",
    "title": "Purina Pro Plan Adult Chicken & Rice Formula",
    "brand": "Purina Pro Plan",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Chicken-first dry food for adult dogs, with rice for digestibility. A widely available everyday staple.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Purina+Pro+Plan+Adult+Chicken+Rice+Dry+Dog+Food",
    "featured": true
  },
  {
    "id": "dog-002",
    "title": "Hill's Science Diet Adult Chicken & Barley",
    "brand": "Hill's Science Diet",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Balanced adult maintenance kibble with chicken as the first ingredient. A common pick for dogs with average activity levels.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Hill%27s+Science+Diet+Adult+Chicken+Barley+Dry+Dog+Food",
    "featured": false
  },
  {
    "id": "dog-003",
    "title": "Royal Canin Small Adult Dry Dog Food",
    "brand": "Royal Canin",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Small-kibble formula sized for small-breed jaws. Built for adult dogs roughly under 22 lb.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Royal+Canin+Small+Adult+Dry+Dog+Food",
    "featured": false
  },
  {
    "id": "dog-004",
    "title": "Purina Pro Plan Puppy Chicken & Rice Formula",
    "brand": "Purina Pro Plan",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "puppy",
    "description": "Growth formula for puppies, with DHA for brain and vision development. Switch to an adult food at the age your vet recommends.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Purina+Pro+Plan+Puppy+Chicken+Rice",
    "featured": true
  },
  {
    "id": "dog-005",
    "title": "Blue Buffalo Life Protection Formula Adult Chicken & Brown Rice",
    "brand": "Blue Buffalo",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Deboned chicken first, with brown rice and added vitamin-and-mineral kibble bits. A popular mid-price option.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Blue+Buffalo+Life+Protection+Adult+Chicken+Brown+Rice",
    "featured": false
  },
  {
    "id": "cat-001",
    "title": "Hill's Science Diet Adult Indoor Cat Food",
    "brand": "Hill's Science Diet",
    "petType": "cat",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Dry food formulated for indoor adult cats, with fibre aimed at hairball control and calorie levels for less active cats.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Hill%27s+Science+Diet+Adult+Indoor+Dry+Cat+Food",
    "featured": true
  },
  {
    "id": "cat-002",
    "title": "Royal Canin Indoor Adult Dry Cat Food",
    "brand": "Royal Canin",
    "petType": "cat",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Indoor-cat formula focused on digestibility and reducing litter box odour. A long-running favourite with indoor cat owners.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Royal+Canin+Indoor+Adult+Dry+Cat+Food",
    "featured": false
  },
  {
    "id": "cat-003",
    "title": "Fancy Feast Classic Pâté Variety Pack",
    "brand": "Purina Fancy Feast",
    "petType": "cat",
    "category": "wet",
    "lifeStage": "adult",
    "description": "Smooth pâté wet food in a multi-flavour pack. Handy for adding moisture to a cat's diet or tempting picky eaters.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Fancy+Feast+Classic+Pate+Variety+Pack",
    "featured": false
  },
  {
    "id": "cat-004",
    "title": "Purina Pro Plan Kitten Chicken & Rice Formula",
    "brand": "Purina Pro Plan",
    "petType": "cat",
    "category": "dry",
    "lifeStage": "kitten",
    "description": "Growth formula for kittens with DHA. Feed until around 12 months, or as your vet advises.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Purina+Pro+Plan+Kitten+Chicken+Rice+Dry",
    "featured": false
  },
  {
    "id": "small-001",
    "title": "Oxbow Western Timothy Hay",
    "brand": "Oxbow",
    "petType": "small-pet",
    "category": "hay",
    "lifeStage": "adult",
    "description": "Timothy grass hay for rabbits, guinea pigs and chinchillas. Hay should make up most of their daily diet.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Oxbow+Western+Timothy+Hay",
    "featured": true
  },
  {
    "id": "small-002",
    "title": "Oxbow Essentials Adult Rabbit Food",
    "brand": "Oxbow",
    "petType": "small-pet",
    "category": "pellets",
    "lifeStage": "adult",
    "description": "Plain timothy-based pellets with no seeds or dried fruit, so rabbits can't pick out the sugary bits.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Oxbow+Essentials+Adult+Rabbit+Food",
    "featured": false
  },
  {
    "id": "small-003",
    "title": "Oxbow Essentials Adult Guinea Pig Food",
    "brand": "Oxbow",
    "petType": "small-pet",
    "category": "pellets",
    "lifeStage": "adult",
    "description": "Timothy-based guinea pig pellets with added stabilised vitamin C, which guinea pigs cannot make on their own.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Oxbow+Essentials+Adult+Guinea+Pig+Food",
    "featured": false
  },
  {
    "id": "dog-006",
    "title": "Purina ONE +Plus Adult Lamb & Rice Formula",
    "brand": "Purina ONE",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Lamb-first dry food at a friendlier price than premium lines. A sensible everyday option for adult dogs.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Purina+ONE+%2BPlus+Adult+Lamb+%26+Rice+Formula",
    "featured": false
  },
  {
    "id": "dog-007",
    "title": "Royal Canin Large Adult Dry Dog Food",
    "brand": "Royal Canin",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Formula and kibble size designed for large-breed adults, roughly 56 to 100 lb.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Royal+Canin+Large+Adult+Dry+Dog+Food",
    "featured": false
  },
  {
    "id": "dog-008",
    "title": "Purina Pro Plan Large Breed Puppy Chicken & Rice",
    "brand": "Purina Pro Plan",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "puppy",
    "description": "Growth formula made for large-breed puppies, whose bones need a slower, steadier growth rate.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Purina+Pro+Plan+Large+Breed+Puppy+Chicken+%26+Rice",
    "featured": false
  },
  {
    "id": "dog-009",
    "title": "Hill's Science Diet Adult 7+ Dry Dog Food",
    "brand": "Hill's Science Diet",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "senior",
    "description": "Senior formula for dogs aged 7 and up, with calorie levels suited to a slower pace of life.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Hill%27s+Science+Diet+Adult+7%2B+Dry+Dog+Food",
    "featured": true
  },
  {
    "id": "dog-010",
    "title": "IAMS Proactive Health Adult MiniChunks",
    "brand": "IAMS",
    "petType": "dog",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Budget-friendly adult kibble in small, easy-to-chew pieces. Widely available in large bags.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=IAMS+Proactive+Health+Adult+MiniChunks",
    "featured": false
  },
  {
    "id": "dog-011",
    "title": "Purina Pro Plan Adult Wet Dog Food, Chicken & Rice Entrée",
    "brand": "Purina Pro Plan",
    "petType": "dog",
    "category": "wet",
    "lifeStage": "adult",
    "description": "Wet entrée that works as a full meal or as a topper to make dry food more appealing.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Purina+Pro+Plan+Adult+Wet+Dog+Food%2C+Chicken+%26+Rice+Entr%C3%A9e",
    "featured": false
  },
  {
    "id": "dog-012",
    "title": "Hill's Science Diet Adult Wet Dog Food, Chicken & Barley",
    "brand": "Hill's Science Diet",
    "petType": "dog",
    "category": "wet",
    "lifeStage": "adult",
    "description": "Canned stew-style meal for adult dogs. Pairs well with the matching dry formula.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Hill%27s+Science+Diet+Adult+Wet+Dog+Food%2C+Chicken+%26+Barley",
    "featured": false
  },
  {
    "id": "dog-013",
    "title": "Cesar Classic Loaf Wet Dog Food Variety Pack",
    "brand": "Cesar",
    "petType": "dog",
    "category": "wet",
    "lifeStage": "adult",
    "description": "Single-serve trays sized for small dogs. Easy portions with no leftovers to store.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Cesar+Classic+Loaf+Wet+Dog+Food+Variety+Pack",
    "featured": false
  },
  {
    "id": "dog-014",
    "title": "Zuke's Mini Naturals Training Treats",
    "brand": "Zuke's",
    "petType": "dog",
    "category": "treats",
    "lifeStage": "all",
    "description": "Tiny, soft treats sized for training sessions, so rewards add up to fewer calories.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Zuke%27s+Mini+Naturals+Training+Treats",
    "featured": true
  },
  {
    "id": "dog-015",
    "title": "Greenies Original Dental Dog Treats",
    "brand": "Greenies",
    "petType": "dog",
    "category": "treats",
    "lifeStage": "adult",
    "description": "Chewy dental treats sold in sizes by dog weight. Pick the size that matches your dog.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Greenies+Original+Dental+Dog+Treats",
    "featured": false
  },
  {
    "id": "dog-016",
    "title": "Milk-Bone Original Dog Biscuits",
    "brand": "Milk-Bone",
    "petType": "dog",
    "category": "treats",
    "lifeStage": "adult",
    "description": "Classic crunchy biscuits in several sizes. A simple, affordable everyday reward.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Milk-Bone+Original+Dog+Biscuits",
    "featured": false
  },
  {
    "id": "cat-005",
    "title": "Purina Cat Chow Indoor Dry Cat Food",
    "brand": "Purina Cat Chow",
    "petType": "cat",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Affordable indoor-cat formula. A practical choice for multi-cat homes on a budget.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Purina+Cat+Chow+Indoor+Dry+Cat+Food",
    "featured": false
  },
  {
    "id": "cat-006",
    "title": "IAMS Proactive Health Indoor Weight & Hairball Care",
    "brand": "IAMS",
    "petType": "cat",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Indoor formula aimed at weight management and hairball control for less active cats.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=IAMS+Proactive+Health+Indoor+Weight+%26+Hairball+Care",
    "featured": false
  },
  {
    "id": "cat-007",
    "title": "Blue Buffalo Indoor Health Adult Chicken & Brown Rice",
    "brand": "Blue Buffalo",
    "petType": "cat",
    "category": "dry",
    "lifeStage": "adult",
    "description": "Chicken-first indoor formula from a popular mid-price brand.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Blue+Buffalo+Indoor+Health+Adult+Chicken+%26+Brown+Rice",
    "featured": false
  },
  {
    "id": "cat-008",
    "title": "Hill's Science Diet Adult 7+ Dry Cat Food",
    "brand": "Hill's Science Diet",
    "petType": "cat",
    "category": "dry",
    "lifeStage": "senior",
    "description": "Senior formula for cats aged 7 and up, as they become less active.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Hill%27s+Science+Diet+Adult+7%2B+Dry+Cat+Food",
    "featured": true
  },
  {
    "id": "cat-009",
    "title": "Hill's Science Diet Kitten Dry Cat Food",
    "brand": "Hill's Science Diet",
    "petType": "cat",
    "category": "dry",
    "lifeStage": "kitten",
    "description": "Growth formula for kittens up to about one year old.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Hill%27s+Science+Diet+Kitten+Dry+Cat+Food",
    "featured": false
  },
  {
    "id": "cat-010",
    "title": "Friskies Pâté Wet Cat Food Variety Pack",
    "brand": "Friskies",
    "petType": "cat",
    "category": "wet",
    "lifeStage": "adult",
    "description": "Budget-friendly pâté in a multi-flavour pack. An easy way to add moisture to your cat's diet.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Friskies+P%C3%A2t%C3%A9+Wet+Cat+Food+Variety+Pack",
    "featured": false
  },
  {
    "id": "cat-011",
    "title": "Sheba Perfect Portions Pâté Wet Cat Food",
    "brand": "Sheba",
    "petType": "cat",
    "category": "wet",
    "lifeStage": "adult",
    "description": "Twin-pack trays that split into two single servings, so nothing dries out in the fridge.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Sheba+Perfect+Portions+P%C3%A2t%C3%A9+Wet+Cat+Food",
    "featured": false
  },
  {
    "id": "cat-012",
    "title": "Temptations Classic Cat Treats",
    "brand": "Temptations",
    "petType": "cat",
    "category": "treats",
    "lifeStage": "adult",
    "description": "Crunchy-outside, soft-inside treats most cats love. Keep them to a small handful a day.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Temptations+Classic+Cat+Treats",
    "featured": false
  },
  {
    "id": "small-004",
    "title": "Oxbow Orchard Grass Hay",
    "brand": "Oxbow",
    "petType": "small-pet",
    "category": "hay",
    "lifeStage": "adult",
    "description": "Softer grass hay. Good for picky eaters or for mixing with timothy to add variety.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Oxbow+Orchard+Grass+Hay",
    "featured": false
  },
  {
    "id": "small-005",
    "title": "Small Pet Select 2nd Cut Timothy Hay",
    "brand": "Small Pet Select",
    "petType": "small-pet",
    "category": "hay",
    "lifeStage": "adult",
    "description": "Green, leafy second-cut timothy hay, a favourite with many rabbit and guinea pig owners.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Small+Pet+Select+2nd+Cut+Timothy+Hay",
    "featured": true
  },
  {
    "id": "small-006",
    "title": "Oxbow Essentials Young Rabbit Food",
    "brand": "Oxbow",
    "petType": "small-pet",
    "category": "pellets",
    "lifeStage": "young",
    "description": "Alfalfa-based pellets for growing rabbits. Switch to an adult timothy-based food as they mature.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Oxbow+Essentials+Young+Rabbit+Food",
    "featured": false
  },
  {
    "id": "small-007",
    "title": "Oxbow Essentials Chinchilla Deluxe",
    "brand": "Oxbow",
    "petType": "small-pet",
    "category": "pellets",
    "lifeStage": "adult",
    "description": "Plain pellets made for chinchillas, to feed alongside unlimited grass hay.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Oxbow+Essentials+Chinchilla+Deluxe",
    "featured": false
  },
  {
    "id": "small-008",
    "title": "Oxbow Simple Rewards Baked Treats",
    "brand": "Oxbow",
    "petType": "small-pet",
    "category": "treats",
    "lifeStage": "adult",
    "description": "Baked hay-based treats for rabbits, guinea pigs and chinchillas. Treats should stay a small part of the diet.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Oxbow+Simple+Rewards+Baked+Treats",
    "featured": false
  },
  {
    "id": "small-009",
    "title": "Oxbow Natural Science Vitamin C Supplement",
    "brand": "Oxbow",
    "petType": "small-pet",
    "category": "supplements",
    "lifeStage": "adult",
    "description": "Chewable vitamin C tablets for guinea pigs, which cannot make their own vitamin C.",
    "imageUrl": "",
    "affiliateUrl": "https://www.amazon.com/s?k=Oxbow+Natural+Science+Vitamin+C+Supplement",
    "featured": false
  }
]